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Web Analytics Market Size, Share & Trends Analysis Report by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Others) By Service (Professional Service, Support and Maintenance, By Deployment Type, On-Demand) By Applications (Social Media Management, Targeting & Behavioural Analysis, Others) By End Users (BFSI, Retail, and Consumer Goods, Government, Travel & Hospitality, Others) By Geography (North America, Europe, Asia-Pacific, South America, RoW) Forecast till 2028

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Global Web Analytics Market Overview

The Global Web Analytics Market size is estimated to reach $ 10.9 billion by 2026, growing at a CAGR of 19.3% over the forecast period of 2021-2026. The measurement, collecting, analysis, and reporting of web data to understand and enhance web usage is known as web analytics. However, online analytics is more than simply a way of tracking web traffic; it can also be used to conduct business and market research and evaluate and enhance the performance of a website.


Web analytics software may also be used to assess the effectiveness of traditional print and television advertising efforts. It may predict how much traffic to a website changes once a new advertising campaign is launched. The number of visits to a website and the number of page views are provided by web analytics. Large corporations and small and medium companies (SMBs) alike rely heavily on digital data collected through their online portals nowadays. This is due to the increasing requirement for digital marketers, advertisers, and publishers to segregate premium purchasers from other consumers by analyzing total website visitor traffic, managing ad campaigns, and improving overall website performance. These factors are driving the demand for Web Analytics Market.


Impact of COVID-19 on Web Analytics Market:

The COVID-19 epidemic has had a favorable influence on the web analytics market. Over the last few months, the stock market has been steadily rising. Technology companies are pouring money into research and development to improve online services. Furthermore, data-intensive activities such as scraping online data into web analytics and collecting order data from websites via JSON fields are expected to gain traction. In the following year, the market landscape will be defined by the increasing usage of connected devices in various industries. With the COVID-19 crisis projected to last into 2021, the need for social media management, targeting and behavioral analysis, display ad optimization, and multichannel campaign analysis is expected to skyrocket in the following years.


Key Takeaways from Global Web Analytics Market Report:

  • Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at country level – for Solutions, Services, Deployment Type, Application, End-users, and by different industry verticals. Understand the various market dynamics – key driving factors, challenges, and hidden opportunities.
  • Get in-depth insights on your competitor's performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT, and more.
  • Analyze the sales and distribution channels across key geographies to improve top-line revenues.
  • Understand the industry supply chain with a deep dive on the value augmentation at each step to optimize value and bring efficiencies in your processes.
  • Get a quick outlook on the market entropy – M&As, deals, partnerships, product launches of all key players for the past four years.
  • Evaluate the supply-demand gaps, import-export statistics, and regulatory landscape for more than the top 20 countries globally for the market

Web Analytics Market

By Applications, Targeting & Behavioral Analysis market to grow at the highest CAGR during the forecast period.

By Applications, the Web Analytics Market is segmented into Social Media Management, Targeting & Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Performance Monitoring, and Others. Targeting & Behavioral Analysis dominated the Web Analytics Market in 2020. It is also the fastest-growing, with a CAGR of 20.1% over the forecast period 2021-2026. This is because Marketers have been able to understand customer patterns better thanks to web analytics. It has branched out into processes, equipment, and perhaps global supply chains by 2020.


The Asia Pacific to account for the largest market share during the forecast period

North America held the largest share of the Web Analytics Market in 2020, with a global market share of 35.9%. This is because the area is home to most of the world's leading vendors. In addition, the country is a thriving center for the industry examined due to increased marketing services investment and a significant social media presence. Furthermore, some of the Main aspects, including the growing usage of SaaS cloud services, rising demand for data integration services, and expanding 5G network coverage, are expected to provide the market research in the area with a vast scope.


During the forecast period, Asia Pacific is set to be the fastest-growing Web Analytics Market. Because of the expanding deployment of solutions and awareness among organizations to use large amounts of unstructured internet data, web analytics is increasing in the APAC area.


Market Dynamics

Driver: Increase adoption of Automation technologies in Marketing are driving the Web Analytics Market.

Innovative entrepreneurs created social web applications like TweetDeck and Hootsuite to assist organizations in managing the complicated and massive volume of data through dashboards. This opened up much room for marketing automation, which is projected to propel the business forward in the following years. Marketing automation solutions discreetly track customers' online purchase habits and browsing behavior, focusing on digital operations workflows to improve marketing and sales communication. As a result, the web analytics market is predicted to increase faster throughout the forecast period.


Challenge: Lack of Training is restraining the market growth.

Machine learning and other advanced technologies need a particular set of abilities based on analytical methodologies. As a result, this is expected to be a key impediment to web analytics market expansion, posing problems due to a lack of domain-specific expertise.


Key Market Players

Key Players in the Global Web Analytics Market consist of AT Internet, Google, Adobe Systems Inc, Microsoft Corporation, Microstrategy Incorporated, IBM Corporation, Splunk Inc, Tableau Software, SAS Institute Inc, Yahoo Inc, among Others.



In June 2020, IBM finalized its collaboration with Spanugo, a cloud cybersecurity posture management solutions supplier located in the United States. This purchase will allow IBM to incorporate Spanugo software into its public cloud, providing clients with highly dependable and secure services.


Report Coverage and Scope

The report "Global Web Analytics Market" by Research Informatic covers an in-depth detailed analysis for the following segment covered under the scope.


By Solution

  • Search Engine Tracking & Ranking
  • Heat Map Analytics
  • Marketing Automation
  • Behavior-Based
  • Targeting
  • Others


By Service

  • Professional Service
  • Support and Maintenance
  • By Deployment Type
  • On-Demand
  • On-Premises


By Applications

  • Social Media Management
  • Targeting & Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Performance Monitoring
  • Others


By End Users

  • BFSI
  • Retail and Consumer Goods
  • Government
  • Travel & Hospitality
  • Media & Entertainment
  • Healthcare & Life Sciences
  • Telecommunications & IT
  • Others


By Geography

  • North America
  • Europe
  • APAC
  • RoW


Global Web Analytics Market Growth, Trend and Forecast 2020-2028
Chapter 1 Web Analytics Market Overview
1.1 Product Overview and Scope of Web Analytics
1.2 Web Analytics Market Segmentation by Type
1.2.1 Global Production Market Share of Web Analytics by Type in 2019
1.2.1 Type 1
1.2.2 Type 2
1.2.3 Type 3
1.3 Web Analytics Market Segmentation by Application
1.3.1 Web Analytics Consumption Market Share by Application in 2019
1.3.2 Application 1
1.3.3 Application 2
1.3.4 Application 3
1.4 Web Analytics Market Segmentation by Regions
1.4.1 North America
1.4.2 China
1.4.3 Europe
1.4.4 Southeast Asia
1.4.5 Japan
1.4.6 India
1.5 Global Market Size (Value) of Web Analytics (2014-2028)

Chapter 2 Global Economic Impact on Web Analytics Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions

Chapter 3 Global Web Analytics Market Competition by Manufacturers
3.1 Global Web Analytics Production and Share by Manufacturers (2019 and 2019)
3.2 Global Web Analytics Revenue and Share by Manufacturers (2019 and 2019)
3.3 Global Web Analytics Average Price by Manufacturers (2019 and 2019)
3.4 Manufacturers Web Analytics Manufacturing Base Distribution, Production Area and Product Type
3.5 Web Analytics Market Competitive Situation and Trends
3.5.1 Web Analytics Market Concentration Rate
3.5.2 Web Analytics Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion

Chapter 4 Global Web Analytics Production, Revenue (Value) by Region (2014-2020)
4.1 Global Web Analytics Production by Region (2014-2020)
4.2 Global Web Analytics Production Market Share by Region (2014-2020)
4.3 Global Web Analytics Revenue (Value) and Market Share by Region (2014-2020)
4.4 Global Web Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.5 North America Web Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.6 Europe Web Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.7 China Web Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.8 Japan Web Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.9 Southeast Asia Web Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.10 India Web Analytics Production, Revenue, Price and Gross Margin (2014-2020)

Chapter 5 Global Web Analytics Supply (Production), Consumption, Export, Import by Regions (2014-2020)
5.1 Global Web Analytics Consumption by Regions (2014-2020)
5.2 North America Web Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.3 Europe Web Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.4 China Web Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.5 Japan Web Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.6 Southeast Asia Web Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.7 India Web Analytics Production, Consumption, Export, Import by Regions (2014-2020)

Chapter 6 Global Web Analytics Production, Revenue (Value), Price Trend by Type
6.1 Global Web Analytics Production and Market Share by Type (2014-2020)
6.2 Global Web Analytics Revenue and Market Share by Type (2014-2020)
6.3 Global Web Analytics Price by Type (2014-2020)
6.4 Global Web Analytics Production Growth by Type (2014-2020)

Chapter 7 Global Web Analytics Market Analysis by Application
7.1 Global Web Analytics Consumption and Market Share by Application (2014-2020)
7.2 Global Web Analytics Consumption Growth Rate by Application (2014-2020)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries

Chapter 8 Web Analytics Manufacturing Cost Analysis
8.1 Web Analytics Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Web Analytics

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Web Analytics Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Web Analytics Major Manufacturers in 2019
9.4 Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List

Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

Chapter 12 Global Web Analytics Market Forecast (2020-2028)
12.1 Global Web Analytics Production, Revenue Forecast (2020-2028)
12.2 Global Web Analytics Production, Consumption Forecast by Regions (2020-2028)
12.3 Global Web Analytics Production Forecast by Type (2020-2028)
12.4 Global Web Analytics Consumption Forecast by Application (2020-2028)
12.5 Web Analytics Price Forecast (2020-2028)

Chapter 13 Appendix

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Personalize this Research

  • Market Size and Share from 2016 - 2027
  • Expected Market Growth Until 2027
  • COVID-19 Impact assessment on the market
  • Market Dynamics and Impact Analysis
  • Segment and region that will drive or lead the market growth and why
  • Industry activity comprising Mergers, Acquisitions, Expansion, etc.
  • Comprehensive Mapping of the Competitive Landscape
  • In-depth analysis of key sustainability strategies adopted by market players
  • Global and regional market trends – Current and Future
  • Value Chain Analysis
  • Porters Five Forces Analysis
  • Historical and Current Product Pricing
  • Country Cross-Segment Analysis
  • Company Profiling
  • Player Comparison Matrix

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Web Analytics Market Size, Share & Trends Analysis...

RD Code : IT22