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Identity Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services) By Deployment Mode (Cloud, On-Premises) By Organization Size (Large Enterprises, SOME) By Service (Professional Services, Managed Services) By Applications (Account Management, Customer Management, Fraud Detection, Others) By End-User (BFSI, Manufacturing and Automotive, Retail and Consumer goods, Telecommunications and IT, Others) By Geography (North America, Europe, Asia-Pacific, South America, ROW) Forecast till 2028

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Global Identity Analytics Market Overview 

The Global Identity Analytics Market size is predicted to reach $29.9 billion by 2026, growing at a CAGR of 24.3% over 2021-2026. Identity Analytics brings data science to IAM and PAM, enhancing existing identity management investments and speeding up deployments. I outperform humans by using machine learning models to design, assess, and confirm accounts and access entitlements. It leverages dynamic risk ratings and sophisticated analytics data as essential indications for provisioning, de-provisioning, authentication, and privileged access management. According to the Communications Fraud Control Association's (CFCA) "Fraud Loss Survey," identity theft was one of the most common scams impacting businesses worldwide. For example, identity theft in the BFSI industry might entail fraudsters creating fake customer or staff accounts.


Impact of COVID-19 on Identity Analytics Market:

With the beginning of the COVID-19 pandemic, firms have been progressively adopting work from home (WFH) or remote work to assure job optimization through BYOD support. Furthermore, due to increased COVID cases with the virulent delta form, Amazon stated in August 2021 that WFH for its tech and business employees will be extended until January 2022. As a result of these reasons, market demand for managing governance and security concerns inside BYOD devices is expected to increase soon.


Key Takeaways from Global Identity Analytics Market Report:

  • Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at country level – for Components, Deployment modes, Services, Applications, Organization Size, and by different industry verticals. Understand the various market dynamics – key driving factors, challenges, and hidden opportunities.
  • Get in-depth insights into your competitor's performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT, etc.
  • Analyze the sales and distribution channels across key geographies to improve top-line revenues.
  • Understand the industry supply chain with a deep dive on the value augmentation at each step to optimize value and bring efficiencies in your processes. 
  • Get a quick outlook on the market entropy – M&As, deals, partnerships, product launches of all key players for the past four years. 
  • Evaluate the supply-demand gaps, import-export statistics, and regulatory landscape for more than the top 20 countries globally for the market

Identity Analytics Market

By End Users, the market for BFSI to grow at the highest CAGR during the forecast period.

By End Users, Identity Analytics Market is segmented into BFSI, Manufacturing, Automotive, Retail, and Consumer goods, Telecommunications and IT, Transportation and Logistics, Healthcare and Pharmaceuticals, Energy and Utilities, Government & Defense, Media and Entertainment and Others. BFSI dominated the Identity Analytics Market by end-users in 2020. It is also the fastest-growing over the forecast period, with a CAGR of 25.9% over the period 2021-2026. Growing adoption of digital transformation and an increase in cybercrimes such as financial frauds, credit card thefts, and protected bank account password hacks have contributed to the expansion of identity analytics in the BFSI vertical. In addition, the adoption of identity governance, administration, and access management solutions enables financial institutions to provide a consistent customer experience by reducing time delays associated with the approval or rejection of banking transactions while also providing benefits such as ease of implementation, high reliability, and fraud detection.


The Asia Pacific to account for the largest market share during the forecast period

North America held the largest share of the Identity Analytics Market in 2020, with a global market share of 35.9%. The market is expected to rise due to an increase in identity-related breach occurrences across several industrial verticals and increased use of cloud and IoT applications. Furthermore, increased R&D expenditures from various market participants, an increase in financial fraud or sensitive data breach occurrences across financial businesses, and growing acceptance for BYOD policies in the face of the pandemic have all aided market expansion in the area.


Due to significant expenditures in adopting the identity analytics market to simplify internal operations and lower overall costs, Asia Pacific is also the fastest expanding region over the forecast period 2021-2026.


Market Dynamics

Driver: The market is being propelled ahead by increasing identity analytics solutions to strengthen the retail and e-commerce industries.

One of the primary reasons for moving market expansion is the growing acceptance of identity analytics solutions to increase retail and e-commerce. Growing digitization, shifting online shopping preferences, and acceptance of digital payments to take advantage of perks such as vouchers, discounts, cashback, and so on have contributed to the expansion of systems with identity access management, fraud detection, and associated capabilities. Furthermore, the rise in identity thefts or fraud-related cybercrimes and the high demand for monitoring customer preferences and collecting customer purchase or interaction data in the face of increasing market competition can all contribute to the long-term need for a variety of identity analytics solutions.


Challenge: The complexity of identity analytics technologies necessitates specialized knowledge, slowing industry growth.

The complexity of identity analytics solutions necessitates professional knowledge, which can be regarded as a critical impediment to the growth of the identity analytics industry. In addition, the difficulties of handling or administering identity analytics or management solutions necessitate expert or qualified specialists. Furthermore, to enhance workflow processes inside companies, staff must be trained or educated, resulting in extra upfront expenditures for the firm, lowering its adaptability among small and mid-sized businesses.


Key Market Players

Pivotal Players in the Global Identity Analytics Market consist of LogRhythm, Oracle Corporation, Verint Systems, Quantum Secure, Inc., NetIQ, Hitachi ID Systems, SailPoint Technologies, Happiest Minds, Gurucul, and Centrify, among others.



In June 2020, Centrify launched the Centrify Reliance Partner Program to educate channel partners and effectively address the rising need for identity-centric PAM.


Report Coverage and Scope

The report "Global Identity Analytics Market" by Research Informatic covers an in-depth detailed analysis for the following segment covered under the scope.


By Component

  • Software
  • Services


By Deployment Mode

  • Cloud
  • On-Premises


By Organization Size

  • Large Enterprises
  • SOME


By Service

  • Professional Services
  • Managed Services


By Applications

  • Account Management
  • Customer Management
  • Fraud Detection
  • GRC Management
  • Identity and Access Management
  • Others


By End-User

  • BFSI
  • Manufacturing and Automotive
  • Retail and Consumer goods
  • Telecommunications and IT
  • Transportation and Logistics
  • Healthcare and Pharmaceuticals
  • Energy and Utilities
  • Government & Defense
  • Media and Entertainment
  • Others


By Geography

  • North America
  • Europe
  • APAC
  • RoW

Global Identity Analytics Market Growth, Trend and Forecast 2020-2028

Chapter 1 Identity Analytics Market Overview
1.1 Product Overview and Scope of Identity Analytics
1.2 Identity Analytics Market Segmentation by Type
1.2.1 Global Production Market Share of Identity Analytics by Type in 2019
1.2.1 Type 1
1.2.2 Type 2
1.2.3 Type 3
1.3 Identity Analytics Market Segmentation by Application
1.3.1 Identity Analytics Consumption Market Share by Application in 2019
1.3.2 Application 1
1.3.3 Application 2
1.3.4 Application 3
1.4 Identity Analytics Market Segmentation by Regions
1.4.1 North America
1.4.2 China
1.4.3 Europe
1.4.4 Southeast Asia
1.4.5 Japan
1.4.6 India
1.5 Global Market Size (Value) of Identity Analytics (2014-2028)

Chapter 2 Global Economic Impact on Identity Analytics Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions

Chapter 3 Global Identity Analytics Market Competition by Manufacturers
3.1 Global Identity Analytics Production and Share by Manufacturers (2019 and 2019)
3.2 Global Identity Analytics Revenue and Share by Manufacturers (2019 and 2019)
3.3 Global Identity Analytics Average Price by Manufacturers (2019 and 2019)
3.4 Manufacturers Identity Analytics Manufacturing Base Distribution, Production Area and Product Type
3.5 Identity Analytics Market Competitive Situation and Trends
3.5.1 Identity Analytics Market Concentration Rate
3.5.2 Identity Analytics Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion

Chapter 4 Global Identity Analytics Production, Revenue (Value) by Region (2014-2020)
4.1 Global Identity Analytics Production by Region (2014-2020)
4.2 Global Identity Analytics Production Market Share by Region (2014-2020)
4.3 Global Identity Analytics Revenue (Value) and Market Share by Region (2014-2020)
4.4 Global Identity Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.5 North America Identity Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.6 Europe Identity Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.7 China Identity Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.8 Japan Identity Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.9 Southeast Asia Identity Analytics Production, Revenue, Price and Gross Margin (2014-2020)
4.10 India Identity Analytics Production, Revenue, Price and Gross Margin (2014-2020)

Chapter 5 Global Identity Analytics Supply (Production), Consumption, Export, Import by Regions (2014-2020)
5.1 Global Identity Analytics Consumption by Regions (2014-2020)
5.2 North America Identity Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.3 Europe Identity Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.4 China Identity Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.5 Japan Identity Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.6 Southeast Asia Identity Analytics Production, Consumption, Export, Import by Regions (2014-2020)
5.7 India Identity Analytics Production, Consumption, Export, Import by Regions (2014-2020)

Chapter 6 Global Identity Analytics Production, Revenue (Value), Price Trend by Type
6.1 Global Identity Analytics Production and Market Share by Type (2014-2020)
6.2 Global Identity Analytics Revenue and Market Share by Type (2014-2020)
6.3 Global Identity Analytics Price by Type (2014-2020)
6.4 Global Identity Analytics Production Growth by Type (2014-2020)

Chapter 7 Global Identity Analytics Market Analysis by Application
7.1 Global Identity Analytics Consumption and Market Share by Application (2014-2020)
7.2 Global Identity Analytics Consumption Growth Rate by Application (2014-2020)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries

Chapter 8 Identity Analytics Manufacturing Cost Analysis
8.1 Identity Analytics Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Identity Analytics

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Identity Analytics Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Identity Analytics Major Manufacturers in 2019
9.4 Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List

Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

Chapter 12 Global Identity Analytics Market Forecast (2020-2028)
12.1 Global Identity Analytics Production, Revenue Forecast (2020-2028)
12.2 Global Identity Analytics Production, Consumption Forecast by Regions (2020-2028)
12.3 Global Identity Analytics Production Forecast by Type (2020-2028)
12.4 Global Identity Analytics Consumption Forecast by Application (2020-2028)
12.5 Identity Analytics Price Forecast (2020-2028)

Chapter 13 Appendix

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Personalize this Research

  • Market Size and Share from 2016 - 2027
  • Expected Market Growth Until 2027
  • COVID-19 Impact assessment on the market
  • Market Dynamics and Impact Analysis
  • Segment and region that will drive or lead the market growth and why
  • Industry activity comprising Mergers, Acquisitions, Expansion, etc.
  • Comprehensive Mapping of the Competitive Landscape
  • In-depth analysis of key sustainability strategies adopted by market players
  • Global and regional market trends – Current and Future
  • Value Chain Analysis
  • Porters Five Forces Analysis
  • Historical and Current Product Pricing
  • Country Cross-Segment Analysis
  • Company Profiling
  • Player Comparison Matrix

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Identity Analytics Market Size, Share & Trends Ana...

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