Categories: IT And Telecommunications | Format :
MARKET DEFINITION
Loyalty management can be defined as a set of operations aimed at better serving consumers. It entails transitioning from offering an activity that encourages a purchase to a comprehensive, immersive program that follows a consumer throughout their whole lifecycle and produces customized one-to-one customer journeys. The notion investigates how firms may attract, engage, and retain customers, as well as the relationship between customer retention and other parts of the business.
MARKET DYNAMICS
The increased use of mobile phones, the large rise in the number of cardholders, consumers' lack of familiarity with loyalty programs, and consumers' growing preference for online reward management solutions are the main drivers of market growth. Other factors that affect market growth include ongoing changes in end-user demographics, increased organization spending on loyalty programs, and strict government norms and regulations. Furthermore, AI-powered software can analyze enormous volumes of data (big data) to continuously learn and get better. These machine learning technologies create new possibilities for enhancing consumer experience-based knowledge. The use of analytics by direct-to-consumer firms is also useful.
REPORT SCOPE
The report titled “Global Loyalty Management Market – Size, Share, Growth, Opportunities, and Competitive Analysis, 2022 – 2028” offers strategic visions into the global Loyalty Management market along with the market size (Value in “US$ Mn”) for the historical period 2017 to 2021 and estimates for the forecast period 2022 to 2028. The RI report is an in-depth study of the global Loyalty Management market with a strong focus on key market trends, vital player strategies, and market forecasts. The study also covers key market dynamics, including drivers, restraints, opportunities, challenges, and existing and upcoming pathways that help CXOs make critical business decisions effectively. The global Loyalty Management Market is predicted to grow at a significant CAGR over the forecast period from 2022 to 2028.
GEOGRAPHICAL OVERVIEW
The research report includes a detailed overview of the industry comprising quantitative and qualitative information. It gives a broad overview of the worldwide market forecasts for major segments. It also includes market size and forecast projections for five key regions: North America, Europe, Asia-Pacific (APAC), South America, and the Middle East & Africa (MEA), for the years 2017 to 2028. The market is further divided by categories and countries within each province. The research scrutinizes and forecasts over 20 nations worldwide, as well as the present trend and possibilities in these regions.
MARKET SEGMENTATION
The Global Third Party Risk Management Market is segmented based on offering, deployment model, organizational size, end-use vertical, and region. Based on the offering, the market has been segmented into Solution and Service in which the solution segment is further segmented into Customer Loyalty, Employee Retention, Channel Loyalty and Others and the service segment is further segmented into Professional and Managed. The professional services are subdivided into Consulting, Implementation, and Support and Maintenance. Based on operator type the market is segmented into B2C, B2B and Corporate. Based on the deployment model, the market comprises Cloud-based and On-Premises. Based on organization size, the market has been segmented into Large Enterprises and SMEs, whereas, the end-use vertical segmentation includes BFSI, Aviation, Automotive, Media & Entertainment, Retail & Consumer Goods, Hospitality, Education and Others.
COMPETITION LANDSCAPE
The RI research report discusses noteworthy developments in the industry as well as organic and inorganic growth strategies being adopted by the Loyalty Management market players. The report covers industry activities, including new product launches, mergers & acquisitions, business partnerships, and various expansion initiatives being undertaken by the active players in the market. These developments pave the path for various market participants to strengthen their positioning as well as expand their consumer base. The positive market outlook for the global Loyalty Management market is anticipated to present lucrative growth opportunities to the market players. The report also offers detailed profiles of major players in the global Loyalty Management market, emphasizing the strategic initiatives, financial information, SWOT analysis, and key development in the Loyalty Management industry in the past three years.
Key players in the Global Loyalty Management Market have adopted various organic as well as inorganic growth strategies to strengthen their market positioning. Prominent players in the market include:
COVID-19 IMPACT ANALYSIS ON GLOBAL LOYALTY MANAGEMENT MARKET
The COVID-19 pandemic is still a very personal, individual experience that is also a once-in-a-lifetime worldwide phenomenon with far-reaching consequences. The epidemic has wreaked havoc on people's lives in all nations and communities and also had a negative impact on global economic development in 2020, unlike anything seen in almost a century. The pandemic severely impacted key economies such as India, Brazil, the U.S., France, Russia, the UK, Italy, Turkey, and Argentina. According to estimates, the virus slowed global economic growth by -3.4 percent to -7.6 percent in 2020, with a rebound of 4.2 percent to 5.6 percent expected in 2021. In 2020, global commerce was expected to decline by 5.3 percent, but it is expected to rise by 8.0 percent in 2021.
In contrast to the global economic downturn in the first half of 2020, the economy began to showcase symptoms of a two-track recovery post the second quarter of 2020, with a fledgling rebound in developed nations, however, slower growth in emerging economies. The outbreak of the Covid-19 pandemic has not only resulted in halted production activity but has also disrupted the global supply chain. The research goes on to evaluate the current and future implications of the COVID-19 pandemic both on the target as well as broader market, thereby, providing accurate and trustworthy forecasts.
Report Attribute/Metric |
Details |
Market Size |
In USD Million |
CAGR |
In % (2022-2028) |
Base Year |
2021 |
Forecast Period |
2022 – 2028 |
Historical Data |
2017 to 2021 |
Forecast Unit |
Value (US$ Mn) |
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors and Trends |
Geographies Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
Key Players Analyzed |
Epsilon Data Management, LLC., Oracle, Bond Brand Loyalty, Brierley+Partners, Merkle Inc., Capillary Technologies, Comarch SA, Maritz Motivation Inc., Cheetah Digital, Jakala, Annex Cloud, Apex Loyalty, Fivestars and Kangaroo |
Customization & Pricing |
Available on Request (10% Customization is Free) |
RESEARCH PROGRAM DESIGN
KEY QUESTIONS ANSWERED
REASONS FOR BUYING THIS REPORT:
Global Loyalty Management Market Growth, Trend and Forecast 2020-2028
Chapter 1 Loyalty Management Market Overview
1.1 Product Overview and Scope of Loyalty Management
1.2 Loyalty Management Market Segmentation by Type
1.2.1 Global Production Market Share of Loyalty Management by Type in 2019
1.2.1 Type 1
1.2.2 Type 2
1.2.3 Type 3
1.3 Loyalty Management Market Segmentation by Application
1.3.1 Loyalty Management Consumption Market Share by Application in 2019
1.3.2 Application 1
1.3.3 Application 2
1.3.4 Application 3
1.4 Loyalty Management Market Segmentation by Regions
1.4.1 North America
1.4.2 China
1.4.3 Europe
1.4.4 Southeast Asia
1.4.5 Japan
1.4.6 India
1.5 Global Market Size (Value) of Loyalty Management (2014-2028)
Chapter 2 Global Economic Impact on Loyalty Management Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions
Chapter 3 Global Loyalty Management Market Competition by Manufacturers
3.1 Global Loyalty Management Production and Share by Manufacturers (2019 and 2019)
3.2 Global Loyalty Management Revenue and Share by Manufacturers (2019 and 2019)
3.3 Global Loyalty Management Average Price by Manufacturers (2019 and 2019)
3.4 Manufacturers Loyalty Management Manufacturing Base Distribution, Production Area and Product Type
3.5 Loyalty Management Market Competitive Situation and Trends
3.5.1 Loyalty Management Market Concentration Rate
3.5.2 Loyalty Management Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion
Chapter 4 Global Loyalty Management Production, Revenue (Value) by Region (2014-2020)
4.1 Global Loyalty Management Production by Region (2014-2020)
4.2 Global Loyalty Management Production Market Share by Region (2014-2020)
4.3 Global Loyalty Management Revenue (Value) and Market Share by Region (2014-2020)
4.4 Global Loyalty Management Production, Revenue, Price and Gross Margin (2014-2020)
4.5 North America Loyalty Management Production, Revenue, Price and Gross Margin (2014-2020)
4.6 Europe Loyalty Management Production, Revenue, Price and Gross Margin (2014-2020)
4.7 China Loyalty Management Production, Revenue, Price and Gross Margin (2014-2020)
4.8 Japan Loyalty Management Production, Revenue, Price and Gross Margin (2014-2020)
4.9 Southeast Asia Loyalty Management Production, Revenue, Price and Gross Margin (2014-2020)
4.10 India Loyalty Management Production, Revenue, Price and Gross Margin (2014-2020)
Chapter 5 Global Loyalty Management Supply (Production), Consumption, Export, Import by Regions (2014-2020)
5.1 Global Loyalty Management Consumption by Regions (2014-2020)
5.2 North America Loyalty Management Production, Consumption, Export, Import by Regions (2014-2020)
5.3 Europe Loyalty Management Production, Consumption, Export, Import by Regions (2014-2020)
5.4 China Loyalty Management Production, Consumption, Export, Import by Regions (2014-2020)
5.5 Japan Loyalty Management Production, Consumption, Export, Import by Regions (2014-2020)
5.6 Southeast Asia Loyalty Management Production, Consumption, Export, Import by Regions (2014-2020)
5.7 India Loyalty Management Production, Consumption, Export, Import by Regions (2014-2020)
Chapter 6 Global Loyalty Management Production, Revenue (Value), Price Trend by Type
6.1 Global Loyalty Management Production and Market Share by Type (2014-2020)
6.2 Global Loyalty Management Revenue and Market Share by Type (2014-2020)
6.3 Global Loyalty Management Price by Type (2014-2020)
6.4 Global Loyalty Management Production Growth by Type (2014-2020)
Chapter 7 Global Loyalty Management Market Analysis by Application
7.1 Global Loyalty Management Consumption and Market Share by Application (2014-2020)
7.2 Global Loyalty Management Consumption Growth Rate by Application (2014-2020)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries
Chapter 8 Loyalty Management Manufacturing Cost Analysis
8.1 Loyalty Management Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Loyalty Management
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Loyalty Management Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Loyalty Management Major Manufacturers in 2019
9.4 Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change
Chapter 12 Global Loyalty Management Market Forecast (2020-2028)
12.1 Global Loyalty Management Production, Revenue Forecast (2020-2028)
12.2 Global Loyalty Management Production, Consumption Forecast by Regions (2020-2028)
12.3 Global Loyalty Management Production Forecast by Type (2020-2028)
12.4 Global Loyalty Management Consumption Forecast by Application (2020-2028)
12.5 Loyalty Management Price Forecast (2020-2028)
Chapter 13 Appendix
Published On:Sep 2022
Base Year:2021
Historical Data:2019-2020
No of Pages:250
Loyalty Management Market Growth, Trends and Forec...
RD Code : IT22