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Dark Analytics Market Size, Share & Trends Analysis Report by Components (Solutions, Services, Consulting & System Integration, Training & Support, Managed Services) By Deployment (Cloud, On-Premise) By Applications (Marketing, Operations, Finance, Human Resources) By End Users (Retail & E-commerce, BFSI, Healthcare, Travel & Hospitality, Government, Telecommunication, Others) By Geography (North America, Europe, Asia-Pacific, South America, Row) Forecast till 2028

Categories: IT And Telecommunications

Formate :

Global Dark Analytics Market Overview 

The Global Dark Analytics Market size is estimated to reach $1.1 million by 2026, growing at a CAGR of 25.1% throughout the forecast period of 2021-2026. Unstructured data, such as text messages, documents, emails, video and audio files, and still images, is the subject of dark analytics, primarily text-based data that has not been analyzed. Many firms have large volumes of both organized and unstructured data underused. On the structured side, it's frequently because connecting disparate data sources that may be useful has proven difficult—particularly data that resides outside of a single system, function, or business unit. Furthermore, dark analytics allows for instantaneous examination of real-time data to extract insights for decision-making. On the other hand, worries about data security and risk and data storage costs are anticipated to stifle the dark analytics market's growth.

Impact of COVID-19 on Dark Analytics Market:

Work-from-home was applied in many regions of the world, wherever possible, due to the pandemic's confinement of people within their houses and tight COVID-19 procedures, which increased the quantity of data created because everything was handled remotely. In addition, the epidemic accelerated digitization, which increased data. Additionally, organizations' marketing tactics have primarily switched to the web platform, increasing data-driven marketing. During the epidemic, this resulted in a spike in dark analytics. Furthermore, with the rising use of data, increased dark analytics use is expected to continue in the future.

Key Takeaways from Global Dark Analytics Market Report:

  • Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at country level – for Component, Organization Size, Deployment, Application, and by different industries verticals. Understand the various market dynamics – key driving factors, challenges, and hidden opportunities.
  • Get in-depth insights on your competitor's performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT, and more.
  • Analyze the sales and distribution channels across key geographies to improve top-line revenues.
  • Understand the industry supply chain with a deep dive on the value augmentation at each step to optimize value and bring efficiencies in your processes. 
  • Get a quick outlook on the market entropy – M&As, deals, partnerships, product launches of all key players for the past four years. 
  • Evaluate the supply-demand gaps, import-export statistics, and regulatory landscape for more than the top 20 countries globally for the market

By End Users, the market for Retail & Ecommerce to grow at the highest CAGR during the forecast period.

By End Users, Dark Analytics Market is segmented into Retail & E-Commerce, BFSI, Healthcare, Travel & Hospitality, Government, Telecommunication and Others. Retail and Ecommerce dominated the Dark Analytics Market in 2020. It is also expanding, with a CAGR of 25.7% over the forecast period 2021-2026. In the retail industry, several consumer interactions create data. Furthermore, as a consequence of digitalization, there has been an increase in e-commerce purchases, resulting in a considerable amount of dark data buildup. This unstructured data might provide retailers with a wealth of information. Retailers can benefit from dark data analysis since it can help them develop their business and get a competitive edge. Consumer behavior and purchasing patterns have changed as a result of digital transformation for retailers worldwide. However, a rising number of retailers have begun to experiment with creative digital experience development tactics in recent years.

North America held the colossal share of the Dark Analytics Market in 2020, with a global market share of 40.9%. The region's countries have been early users of dark analytics technology. Furthermore, the area is among the leading innovators and pioneers in terms of analytics use. The site has a significant presence of analytics suppliers, contributing to the market's growth. IBM Corporation, Microsoft Corporation, and SAS Institute, Inc. are just a few of them.

The Asia Pacific is the fastest-growing Dark Analytics Market due to the increasing emergence of startups in this region under dark analytics.

Market Dynamics

Driver: Increased adoption of IoT has resulted in a rapid increase in the amount of data created by businesses. 

Organizations may extract valuable data from customer behavior at retail outlets, real-time marketing analysis, sensor-driven decision analytics, and instantaneous control response in complex autonomous systems using internet connectivity and gadgets. The Internet of Things (IoT) connects businesses and governments to all innovative opportunities, including smart cities, intelligent transportation, competent healthcare, and intelligent energy. Every day, IoT creates massive volumes of data in many forms in real-time from millions of sources rapidly. As a result of the increased use of IoT in sectors such as BFSI, healthcare, manufacturing, and others, demand for dark analytics to derive meaningful insights from dark data is likely to increase.

Challenge: Data Security Aspects to Be Concerned About is restraining the market growth.

The most challenging aspect of dark analytics is dealing with the delicate topic of data privacy and security, which most businesses are dealing with. Consumer and company data privacy problems have been brought to the forefront by introducing GDPR legislation. As corporations feed more and more customer and vendor data into complex, AI-fueled algorithms, new bits of sensitive information are created, unknown to the impacted consumers and workers, security problems are arising. This is especially true in the healthcare and food and beverage industries, where corporate data might expose trade secrets. As a result, the adoption of dark analytics technologies will be hampered by data privacy concerns.

Key Market Players

Key Players in the Global Dark Analytics Market consist of IBM, Microsoft, SAP, Amazon Web Services, Micro Focus, Dell EMC, AvePoint, Teradata, Symantec, SAS, among Others.


In February 2021, Google purchased Bengaluru-based Halli Labs, a four-month-old startup specializing in artificial intelligence and machine learning.

Report Coverage and Scope

The report "Global Dark Analytics Market" by Research Informatic covers an in-depth detailed analysis for the following segment covered under the scope.

By Components

  • Solutions
  • Services
  • Consulting & System Integration
  • Training & Support
  • Managed Services

By Deployment

  • Cloud
  • On-Premise

By Applications

  • Marketing
  • Operations
  • Finance
  • Human Resources

By End Users

  • Retail & E-commerce
  • BFSI
  • Healthcare
  • Travel & Hospitality
  • Government
  • Telecommunication
  • Others

By Geography

  • North America
  • Europe
  • APAC
  • RoW


Global Dark Analytics Market Growth, Trend and Forecast 2022-2027

Chapter 1 Dark Analytics Market Overview
1.1 Product Overview and Scope of Dark Analytics
1.2 Dark Analytics Market Segmentation by Component 
1.2.1 Solutions
1.2.2 Services
1.2.3 Consulting & System Integration
1.2.4 Training & Support
1.2.5 Managed Services
1.3 Dark Analytics Market Segmentation by Deployment
1.3.1 Cloud
1.3.2 On-Premises
1.4 Dark Analytics Market Segmentation by Applications
1.4.1 Marketing
1.4.2 Operations
1.4.3 Finance
1.4.4 Human Resources
1.5 Dark Analytics Market Segmentation by End Users
1.5.1 Retail & E-commerce
1.5.2 BFSI
1.5.3 Healthcare
1.5.4 Travel & Hospitality
1.5.5 Government
1.5.6 Telecommunication
1.5.7 Others
1.6 Dark Analytics Market Segmentation by Regions
1.6.1 North America
1.6.2 China
1.6.3 Europe
1.6.4 Southeast Asia
1.6.5 Japan
1.6.6 India
1.6.7 Global Market Size (Value) of Dark Analytics (2015-2028)

Chapter 2 Global Economic Impact on Dark Analytics Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions

Chapter 3 Global Dark Analytics Market Competition by Manufacturers
3.1 Global Dark Analytics Production and Share by Manufacturers (2021 and 2022)
3.2 Global Dark Analytics Revenue and Share by Manufacturers (2021 and 2022)
3.3 Global Dark Analytics Average Price by Manufacturers (2021 and 2022)
3.4 Manufacturers Dark Analytics Manufacturing Base Distribution, Production Area and Product Type
3.5 Dark Analytics Market Competitive Situation and Trends
3.5.1 Dark Analytics Market Concentration Rate
3.5.2 Dark Analytics Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion

Chapter 4 Global Dark Analytics Production, Revenue (Value) by Region (2015-2022)
4.1 Global Dark Analytics Production by Region (2015-2022)
4.2 Global Dark Analytics Production Market Share by Region (2015-2022)
4.3 Global Dark Analytics Revenue (Value) and Market Share by Region (2015-2022)
4.4 Global Dark Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.5 North America Dark Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.6 Europe Dark Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.7 China Dark Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.8 Japan Dark Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.9 Southeast Asia Dark Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.10 India Dark Analytics Production, Revenue, Price and Gross Margin (2015-2022)

Chapter 5 Global Dark Analytics Supply (Production), Consumption, Export, Import by Regions (2015-2022)
5.1 Global Dark Analytics Consumption by Regions (2015-2022)
5.2 North America Dark Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.3 Europe Dark Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.4 China Dark Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.5 Japan Dark Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.6 Southeast Asia Dark Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.7 India Dark Analytics Production, Consumption, Export, Import by Regions (2015-2022)

Chapter 6 Global Dark Analytics Production, Revenue (Value), Price Trend by Type
6.1 Global Dark Analytics Production and Market Share by Type (2015-2022)
6.2 Global Dark Analytics Revenue and Market Share by Type (2015-2022)
6.3 Global Dark Analytics Price by Type (2015-2022)
6.4 Global Dark Analytics Production Growth by Type (2015-2022)

Chapter 7 Global Dark Analytics Market Analysis by Application
7.1 Global Dark Analytics Consumption and Market Share by Application (2015-2022)
7.2 Global Dark Analytics Consumption Growth Rate by Application (2015-2022)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries

Chapter 8 Dark Analytics Manufacturing Cost Analysis
8.1 Dark Analytics Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Dark Analytics

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Dark Analytics Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Dark Analytics Major Manufacturers in 2022
9.4 Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List

Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

Chapter 12 Global Dark Analytics Market Forecast (2022-2027)
12.1 Global Dark Analytics Production, Revenue Forecast (2022-2027)
12.2 Global Dark Analytics Production, Consumption Forecast by Regions (2022-2027)
12.3 Global Dark Analytics Production Forecast by Type (2022-2027)
12.4 Global Dark Analytics Consumption Forecast by Application (2022-2027)
12.5 Dark Analytics Price Forecast (2022-2027)

Chapter 13 Appendix

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Personalize this Research

  • Market Size and Share from 2016 - 2027
  • Expected Market Growth Until 2027
  • COVID-19 Impact assessment on the market
  • Market Dynamics and Impact Analysis
  • Segment and region that will drive or lead the market growth and why
  • Industry activity comprising Mergers, Acquisitions, Expansion, etc.
  • Comprehensive Mapping of the Competitive Landscape
  • In-depth analysis of key sustainability strategies adopted by market players
  • Global and regional market trends – Current and Future
  • Value Chain Analysis
  • Porters Five Forces Analysis
  • Historical and Current Product Pricing
  • Country Cross-Segment Analysis
  • Company Profiling
  • Player Comparison Matrix

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RD Code : IT22