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Customer Journey Analytics Market Size, Share & Trends Analysis Report by Component (Solution, Services) By Deployment (On-premises, Cloud) By Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management) By Geography (North America, Europe, Asia-Pacific, South America, RoW) Forecast till 2028

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Global Customer Journey Analytics Market Overview 

The Global Customer Journey Analytics Market size is estimated to reach $25.4 billion by 2026, growing at a CAGR of 20.6% over the forecast period of 2021-2026. Customer journey analytics acts as a pathway for business intelligence and data science to integrate and analyze cross-channel data. Its capabilities provide context and clarity to the multichannel customer journey, which is complex. The rise in the availability of real-time data and digitization has increased the usage of consumer behavior data analysts. The primary focus of the analysis is on market operations to create efficient marketing decisions. As the need for customer behavior data analysis grows, so does the demand for consumer journey analysis.

Impact of COVID-19 on Customer Journey Analytics Market:

Because of the increased requirement among organizations to be customer-focused in terms of marketing to generate informed customer experiences by lowering marketing investments and maximizing the impact of marketing activities, the pandemic has strengthened the customer journey analytics market.

Key Takeaways from Global Customer Journey Analytics Market Report:

  • Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at country level – for Component, Deployment Mode, Organization Size, Application, and by different industry verticals. Understand the various market dynamics – key driving factors, challenges, and hidden opportunities.
  • Get in-depth insights on your competitor's performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT, and more.
  • Analyze the sales and distribution channels across key geographies to improve top-line revenues.
  • Understand the industry supply chain with a deep dive on the value augmentation at each step to optimize value and bring efficiencies in your processes. 
  • Get a quick outlook on the market entropy – M&As, deals, partnerships, product launches of all key players for the past four years. 
  • Evaluate the supply-demand gaps, import-export statistics, and regulatory landscape for more than the top 20 countries globally for the market

Customer Journey Analytics Market

By deployment, the cloud segment is expected to expand at the fastest rate in terms of CAGR during the forecast period.

By deployment, the on-premises segments are expected to have the largest market share during the forecast period as it is straightforward to deploy as per current technological advancements. The cloud segment will show the fastest growth in CAGR as it takes minimal time and investment to deploy it. 

Asia Pacific to account for the fastest CAGR growth during the forecast period

North America held the largest share of the Customer Journey Analytics Market in 2020. This is because of many organizations involved in analytics usage in the countries there.

Asia Pacific is set to have the fastest growing CAGR in the Customer Journey Analytics Market. Growth is due to an increase in customer expectation and the implementation of tools related to analytics in the region.

Market Dynamics

Driver: Increase in demand of customer expectation is driving the Customer Journey, Analytics Market. 

In recent years, customer journey analytics has gained much popularity among digital firms due to the increased requirement for continuous customer assistance throughout business interactions. The need is a crucial factor that will propel the customer journey analytics business forward in the following years.

Challenge: Issues with determining the customer experience return on investment are restraining the market growth.

All organizations seek to use data to track and manage their operations. The most challenging problem for CX leaders is quantifying the return on investment of customer experience, but brands must justify financial success. Customers' behavior and journeys are difficult to connect to business-critical KPIs in various businesses. The organization's inability to demonstrate the impact of CX on business outcomes makes securing a CX budget difficult. 

Key Market Players

Key Players in the Global Customer Journey Analytics Market consist of Adobe Systems, 

BryterCX, IBM Corporation, Nice Ltd, Pointillist, Quadient, Salesforce, SAP SE, Verint Systems, among others.

Developments

In November 2020, SAP finalized the acquisition of Emarsys, an omnichannel customer engagement platform supplier. As a result, the SAP Customer Experience portfolio will include Emarsys products. As a result, SAP will engage customers and deliver hyper-personalized, omnichannel engagements in real-time, thanks to the incorporation of Emarsys products into the SAP Customer Experience portfolio.

Report Coverage and Scope

The report "Global Customer Journey Analytics Market" by Research Informatic covers an in-depth detailed analysis for the following segment covered under the scope.

By Component

  • Solution
  • Services

By Deployment

  • On-premises
  • Cloud

By Application

  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Churn Analysis
  • Brand Management
  • Campaign Management
  • Product Management

By Geography

  • North America
  • Europe
  • APAC
  • RoW

Global Customer Journey Analytics Market Growth, Trend and Forecast 2022-2027

Chapter 1 Customer Journey Analytics Market Overview
1.1 Product Overview and Scope of Customer Journey Analytics
1.2 Customer Journey Analytics Market Segmentation by Component
1.2.1 Solution
1.2.2 Services
1.3 Customer Journey Analytics Market Segmentation by Deployment
1.3.1 On-premises
1.3.2 Cloud
1.4 Customer Journey Analytics Market Segmentation by Application
1.4.1 Customer Segmentation and Targeting
1.4.2 Customer Behavioral Analysis
1.4.3 Customer Churn Analysis
1.4.4 Brand Management
1.4.5 Campaign Management
1.4.6 Product Management
1.5 Customer Journey Analytics Market Segmentation by Regions
1.5.1 North America
1.5.2 China
1.5.3 Europe
1.5.4 Southeast Asia
1.5.5 Japan
1.5.6 India
1.5.7 Global Market Size (Value) of Customer Journey Analytics (2015-2028)

Chapter 2 Global Economic Impact on Customer Journey Analytics Industry
2.1 Global Macroeconomic Environment Analysis
2.1.1 Global Macroeconomic Analysis
2.1.2 Global Macroeconomic Environment Development Trend
2.2 Global Macroeconomic Environment Analysis by Regions

Chapter 3 Global Customer Journey Analytics Market Competition by Manufacturers
3.1 Global Customer Journey Analytics Production and Share by Manufacturers (2021 and 2022)
3.2 Global Customer Journey Analytics Revenue and Share by Manufacturers (2021 and 2022)
3.3 Global Customer Journey Analytics Average Price by Manufacturers (2021 and 2022)
3.4 Manufacturers Customer Journey Analytics Manufacturing Base Distribution, Production Area and Product Type
3.5 Customer Journey Analytics Market Competitive Situation and Trends
3.5.1 Customer Journey Analytics Market Concentration Rate
3.5.2 Customer Journey Analytics Market Share of Top 3 and Top 5 Manufacturers
3.5.3 Mergers & Acquisitions, Expansion

Chapter 4 Global Customer Journey Analytics Production, Revenue (Value) by Region (2015-2022)
4.1 Global Customer Journey Analytics Production by Region (2015-2022)
4.2 Global Customer Journey Analytics Production Market Share by Region (2015-2022)
4.3 Global Customer Journey Analytics Revenue (Value) and Market Share by Region (2015-2022)
4.4 Global Customer Journey Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.5 North America Customer Journey Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.6 Europe Customer Journey Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.7 China Customer Journey Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.8 Japan Customer Journey Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.9 Southeast Asia Customer Journey Analytics Production, Revenue, Price and Gross Margin (2015-2022)
4.10 India Customer Journey Analytics Production, Revenue, Price and Gross Margin (2015-2022)

Chapter 5 Global Customer Journey Analytics Supply (Production), Consumption, Export, Import by Regions (2015-2022)
5.1 Global Customer Journey Analytics Consumption by Regions (2015-2022)
5.2 North America Customer Journey Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.3 Europe Customer Journey Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.4 China Customer Journey Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.5 Japan Customer Journey Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.6 Southeast Asia Customer Journey Analytics Production, Consumption, Export, Import by Regions (2015-2022)
5.7 India Customer Journey Analytics Production, Consumption, Export, Import by Regions (2015-2022)

Chapter 6 Global Customer Journey Analytics Production, Revenue (Value), Price Trend by Type
6.1 Global Customer Journey Analytics Production and Market Share by Type (2015-2022)
6.2 Global Customer Journey Analytics Revenue and Market Share by Type (2015-2022)
6.3 Global Customer Journey Analytics Price by Type (2015-2022)
6.4 Global Customer Journey Analytics Production Growth by Type (2015-2022)

Chapter 7 Global Customer Journey Analytics Market Analysis by Application
7.1 Global Customer Journey Analytics Consumption and Market Share by Application (2015-2022)
7.2 Global Customer Journey Analytics Consumption Growth Rate by Application (2015-2022)
7.3 Market Drivers and Opportunities
7.3.1 Potential Applications
7.3.2 Emerging Markets/Countries

Chapter 8 Customer Journey Analytics Manufacturing Cost Analysis
8.1 Customer Journey Analytics Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Customer Journey Analytics

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 Customer Journey Analytics Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Customer Journey Analytics Major Manufacturers in 2022
9.4 Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List

Chapter 11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

Chapter 12 Global Customer Journey Analytics Market Forecast (2022-2027)
12.1 Global Customer Journey Analytics Production, Revenue Forecast (2022-2027)
12.2 Global Customer Journey Analytics Production, Consumption Forecast by Regions (2022-2027)
12.3 Global Customer Journey Analytics Production Forecast by Type (2022-2027)
12.4 Global Customer Journey Analytics Consumption Forecast by Application (2022-2027)
12.5 Customer Journey Analytics Price Forecast (2022-2027)

Chapter 13 Appendix

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Personalize this Research

  • Market Size and Share from 2016 - 2027
  • Expected Market Growth Until 2027
  • COVID-19 Impact assessment on the market
  • Market Dynamics and Impact Analysis
  • Segment and region that will drive or lead the market growth and why
  • Industry activity comprising Mergers, Acquisitions, Expansion, etc.
  • Comprehensive Mapping of the Competitive Landscape
  • In-depth analysis of key sustainability strategies adopted by market players
  • Global and regional market trends – Current and Future
  • Value Chain Analysis
  • Porters Five Forces Analysis
  • Historical and Current Product Pricing
  • Country Cross-Segment Analysis
  • Company Profiling
  • Player Comparison Matrix

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Customer Journey Analytics Market Size, Share & Tr...

RD Code : IT22