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Adaptive Learning Market Size, Share & Trends Analysis Report by Deployment (Cloud, On-premises), Applications (Real-time Location Data Management, Geocoding & Geopositioning, Routing & Navigation, Asset Tracking, and Others) Delivery (Video, Voice, Text, Hybrid) Deployment (Cloud, On-Premises) Model (Gamification, Big Data, Virtual Learning Model, Others) Focus (Mathematics, Literature, Finance & Marketing, Others) By Geography (North America, Europe, Asia-Pacific, South America, RoW) Forecast till 2028

Categories: IT And Telecommunications

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About Report

The report titled “Adaptive Learning Market - Growth, Share, Opportunities, and Competitive Analysis, 2022 – 2028” offers strategic visions into the global market along with the market size (Value in “US$ Mn”) for the historical period 2017-2021 and estimates for the forecast period 2022 to 2028. This study covers an in-depth analysis of multiple market segments based on Delivery, Deployment, Model, Focus and Application across five regions covering 20+ countries.

Key insights associated with forecast factors for the market during the forecast period 2022-2028 have also been covered. The report also provides the impact of COVID-19 on the Adaptive Learning market for short, medium, and long-term perspectives for conservative, likely and optimistic scenarios, respectively.

Adaptive Learning Market Dynamics

The growing use of adaptive learning software in schools and colleges and a greater emphasis on personalizing the learning experience are two main reasons driving the market's growth. Various educational institutes are partnered with the platform providers owing to the wide range of benefits offered. Partnerships with providers are supporting the institutes in developing multi-course curriculums. With the help of these tools, institutes are improving the overall student engagement and learning experience. Furthermore, the market is predicted to rise due to the rising demand for e-learning solutions and increased government initiatives for adaptive learning solutions. Adoptive learning approaches have favored due to their cost-effectiveness, ease of adoption, and enhanced focus.

The market's growth is hampered by a lack of awareness and the availability of alternative options such as free learning solutions on websites. In the broad spectrum of education, adaptive learning programs are a relatively recent branch of education. Due to this combative component, there is not a large body of data to back up its usefulness. Moreover, adaptive learning necessitates a dedicated instructor who is willing to depart from traditional teaching and concentrate their instruction on the intervention and management of student completion of adaptive learning activities using adaptive learning applications. Many educators are hesitant or unwilling to change their teaching methods.

Segmental Analysis

Why is cloud the primary deployment mode in the market?

The cloud is a shared technical pool where educational institutions and businesses can keep their data as needed. It boosts institutional productivity, decreases costs, backs up data, and improves accountability by making the academic processes more efficient. All of these factors contribute to the cloud segment of the global adaptive learning market gaining traction.

Why are educational institutes expected to grow at the highest rate?

With the introduction of digital learning, the education business is rapidly expanding. The majority of educational institutions are concentrating on the deployment of e-Education approaches using effective adaptive learning technologies. This approach saves time, money, and effort, assisting the segment's growth. Adaptive learning systems also promote interaction between tutors and students, resulting in higher levels of satisfaction and course completion.

Regional Analysis

Due to rising technical improvements in adaptive learning solutions across the various verticals, North America is expected to have a greater market share throughout the projection period. The segment's market expansion is driven by various collaborations between the government and network arenas and partnerships between digital education vendors and research specialists. Due to the growing use of eLearning methods, the United States and Canada are likely to have the greatest adoption rates. APAC countries are also emphasizing on attempts to improve their information technology infrastructure, propelling the Adaptive Learning Market forward.

Competitive Landscape

Key players in the adaptive learning market have adopted various organic as well as inorganic growth strategies.  The adaptive learning market is seen as a consolidated market, backed by the tier-1 players in the market that account for more than 50% of global revenue. However, the emergence of new players will further result in market share distribution at the regional level. For instance, Wiley bought Knewton, an adaptive learning platform provider, in May 2019, bought Knewton to improve its adaptive learning capabilities and make its available eContent available to market users. Prominent players in the market include McGraw Hill Education, Pearson PLC, Curriculum Associates Inc., John Wiley & Sons Inc., Istation, Area9 Milestones, ScootPad Corporation, Cogbooks India Private Limited, VitalSource, Dreambox Learning, Follett Corporation, and Realize it.

Covid-19 Impact Analysis

The COVID-19 pandemic has wreaked havoc on education systems around the world, affecting almost 1.6 billion students across 190 countries and continents. According to the United Nations, the closures of schools and other learning places have impacted 94 percent of the world's student population, rising to 99 percent in low and lower-middle-income nations. As a result, the adoption of adaptive and mixed learning methodologies has increased, especially in countries where Covid-19 has had a disproportionate impact. This practice is expected to continue after the pandemic has passed, necessitating the development of new models.

Key Questions Answered

1.    What is the current (2021E) estimated market size of the Adaptive Learning Market?

o   The adaptive learning market is expected to be valued at $2,258.8 Million by 2022 end and is expected to expand at a CAGR of 22.2 percent over the forecast period from 2022 to 2028.

2.    Which are the prominent drivers impacting Adaptive Learning Market growth?

o   Some of the factors impacting the market during the forecast period 2022-2028 are as follows:

                                          i.    Government Initiatives for Adaptive Learning Solutions

                                         ii.    Growing Trend of Personalized Learning fuels the Market Growth

                                        iii.    Partnerships and Collaborations with Educational Institutes

The aforementioned factors facilitate numerous growth opportunities for the patient engagement software market which is poised to grow with a CAGR of more than 22%. 

3.    Which region is expected to dominate the Adaptive Learning Market by 2028 end?

o   North America is expected to continue its dominance during the forecast period 2022-2028

Key Segments of the Adaptive Learning Market

·         Delivery

o   Video

o   Voice

o   Text

o   Hybrid

·         Deployment

o   Cloud

o   On-Premises 

·         Model

o   Gamification

o   Big Data

o   Virtual Learning Model

o   Others 

·         Focus

o   Mathematics

o   Literature

o   Finance & Marketing

o   Others 

·         Application

o   Educational Institutes

o   Corporate

o   Online Course Providers

·         Region

o   North America

o   Europe

o   Asia Pacific

o   South America


o   MEA

1.      Executive Summary

1.1.    Global Market Outlook

1.2.    Demand Side Trends

1.3.    Supply Side Trends

1.4.    Recommendation and Analysis

2.      Market Overview

2.1.    Market Taxonomy

2.2.    Market Definition & Scope

3.      Market Background and Foundation Data Points

3.1.             Global Digital Learning Industry Outlook

3.2.             Global Education Industry Outlook

3.3.             Recent Developments in Adaptive Learning Market Segment

3.4.             Key Market Trend Analysis

3.4.1.  By Delivery

3.4.2.  By Deployment

3.4.3.  By Model

3.4.4.  By Focus

3.4.5.  By Application

3.5.             Development Patterns in Adaptive Learning Market

3.6.             Competitive Scenario and Trends

3.6.1.  Market Concentration Rate, by Region

3.6.2.  List of Emerging, Prominent, and Leading Players 

3.6.3.  Mergers & Acquisitions

3.7.             Scenario Forecast for Demand

3.7.1.  Optimistic Scenario

3.7.2.  Likely Scenario

3.7.3.  Conservative Scenario

3.8.             Macro-Economic Factors

3.9.             Market Dynamics

3.9.1.  Market Driving Factors and Impact Assessment

3.9.2.  Prominent Market Challenges and Impact Assessment

3.9.3.  Market Opportunities

3.9.4.  Challenges in Adaptive Learning

3.10.                     COVID-19 Impact on Market Value

3.10.1.         Value Depreciation in 2020

3.10.2.         Quarter-On-Quarter Impact and Recovery Assessment

3.11.                     Expected Value (US$ Mn) Recovery Curve

3.11.1.         Likelihood of V-Shape Recovery

3.11.2.         Likelihood of U-Shape Recovery

3.11.3.         Likelihood of L-Shape Recovery

4.      Global Adaptive Learning Market - Pricing Analysis

4.1.    Regional Pricing Analysis by Application

4.2.    Pricing Break-up

4.3.    Global Average Pricing Analysis Benchmark

5.      Global Adaptive Learning Market Demand (in Value in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2028

5.1.    Historical Market Value (US$ Mn) Analysis, 2017-2021

5.2.    Current and Future Market Value (US$ Mn) Projections, 2022-2028

5.2.1.  Y-o-Y Growth Trend Analysis

5.2.2.  Absolute $ Opportunity Analysis 

6.      Global Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028, By Delivery

6.1.    Introduction / Key Findings

6.2.    Historical Market Value (US$ Mn) Analysis by Delivery, 2017-2021

6.3.    Current and Future Market Value (US$ Mn) Analysis and Forecast by Delivery, 2022-2028

6.3.1.  Video

6.3.2.  Voice

6.3.3.  Text

6.3.4.  Hybrid

6.4.    Market Attractiveness Analysis by Delivery

7.      Global Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028, By Deployment

7.1.    Introduction / Key Findings

7.2.    Historical Market and Value (US$ Mn) Analysis by Deployment, 2017-2021

7.3.    Current and Future Market and Value (US$ Mn) Analysis and Forecast by Deployment, 2022-2028

7.3.1.  Cloud

7.3.2.  On - Premises

7.4.    Market Attractiveness Analysis by Deployment

8.      Global Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028, By Model

8.1.    Introduction / Key Findings

8.2.    Historical Market Value (US$ Mn) Analysis by Model, 2017-2021

8.3.    Current and Future Market Value (US$ Mn) Analysis and Forecast by Model, 2022-2028

8.3.1.  Gamification

8.3.2.  Big Data

8.3.3.  Virtual Learning Model

8.3.4.  Others

8.4.    Market Attractiveness Analysis by Model

9.      Global Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028, By Focus

9.1.    Introduction / Key Findings

9.2.    Historical Market Value (US$ Mn) Analysis by Focus, 2017-2021

9.3.    Current and Future Market Value (US$ Mn) Analysis and Forecast by Focus, 2022-2028

9.3.1.  Mathematics

9.3.2.  Literature

9.3.3.  Finance & Marketing

9.3.4.  Others

9.4.    Market Attractiveness Analysis by Focus

10.  Global Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028, By Application

10.1.                     Introduction / Key Findings

10.2.                     Historical Market Value (US$ Mn) Analysis by Application, 2017-2021

10.3.                     Current and Future Market Value (US$ Mn) Analysis and Forecast by Application, 2022-2028

10.3.1.         Educational Institutes

10.3.2.         Corporate

10.3.3.         Online Course Providers

10.4.                     Market Attractiveness Analysis by Application

11.  Global Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028, By Region

11.1.                     Introduction / Key Findings

11.2.                     Historical Market Value (US$ Mn) Analysis by Region, 2017-2021

11.3.                     Current and Future Value (US$ Mn) Analysis and Forecast by Region, 2022-2028

11.3.1.         North America

11.3.2.         Europe

11.3.3.         Asia Pacific

11.3.4.         South America

11.3.5.         Middle East and Africa (MEA)

11.4.                     Market Attractiveness Analysis by Region

12.  North America Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028

12.1.                     Introduction / Key Findings

12.2.                     Pricing Analysis

12.3.                     Historical Market Value (US$ Mn) Analysis by Region, 2017-2021

12.4.                     Current and Future Market Value (US$ Mn) Analysis and Forecast by Region, 2022-2028

12.4.1.     By Country U.S. Canada Mexico

12.4.2.         By Delivery

12.4.3.         By Deployment

12.4.4.         By Model

12.4.5.         By Focus

12.4.6.         By Application

12.5.                     Market Attractiveness Analysis

12.5.1.     By Country

12.5.2.         By Delivery

12.5.3.         By Deployment

12.5.4.         By Model

12.5.5.         By Focus

12.5.6.         By Application

13.  Europe Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028

13.1.                     Introduction / Key Findings

13.2.                     Pricing Analysis

13.3.                     Historical Market Value (US$ Mn) Analysis by Region, 2017-2021

13.4.                     Current and Future Market Value (US$ Mn) Analysis and Forecast by Region, 2022-2028

13.4.1.     By Country Germany Italy France Spain UK Rest of Europe

13.4.2.         By Delivery

13.4.3.         By Deployment

13.4.4.         By Model

13.4.5.         By Focus

13.4.6.         By Application

13.5.                     Market Attractiveness Analysis

13.5.1.     By Country

13.5.2.         By Delivery

13.5.3.         By Deployment

13.5.4.         By Model

13.5.5.         By Focus

13.5.6.         By Application

14.  Asia Pacific Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028

14.1.                     Introduction / Key Findings

14.2.                     Pricing Analysis

14.3.                     Historical Market Value (US$ Mn) Analysis by Region, 2017-2021

14.4.                     Current and Future Market Value (US$ Mn) Analysis and Forecast by Region, 2022-2028

14.4.1.     By Country China India Japan South Korea Rest of Asia Pacific

14.4.2.         By Delivery

14.4.3.         By Deployment

14.4.4.         By Model

14.4.5.         By Focus

14.4.6.         By Application

14.5.                     Market Attractiveness Analysis

14.5.1.     By Country

14.5.2.         By Delivery

14.5.3.         By Deployment

14.5.4.         By Model

14.5.5.         By Focus

14.5.6.         By Application

15.  South America Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028

15.1.                     Introduction / Key Findings

15.2.                     Pricing Analysis

15.3.                     Historical Market Value (US$ Mn) Analysis by Region, 2017-2021

15.4.                     Current and Future Market Value (US$ Mn) Analysis and Forecast by Region, 2022-2028

15.4.1.     By Country Brazil Argentina Rest of South America

15.4.2.         By Delivery

15.4.3.         By Deployment

15.4.4.         By Model

15.4.5.         By Focus

15.4.6.         By Application

15.5.                     Market Attractiveness Analysis

15.5.1.     By Country

15.5.2.         By Delivery

15.5.3.         By Deployment

15.5.4.         By Model

15.5.5.         By Focus

15.5.6.         By Application

16.  Middle East and Africa (MEA) Adaptive Learning Market Analysis 2017-2021 and Forecast 2022-2028

16.1.                     Introduction / Key Findings

16.2.                     Pricing Analysis

16.3.                     Historical Market Value (US$ Mn) Analysis by Region, 2017-2021

16.4.                     Current and Future Market Value (US$ Mn) Analysis and Forecast by Region, 2022-2028

16.4.1.     By Country GCC Countries  South Africa                   Rest of MEA

16.4.2.         By Delivery

16.4.3.         By Deployment

16.4.4.         By Model

16.4.5.         By Focus

16.4.6.         By Application

16.5.                     Market Attractiveness Analysis

16.5.1.     By Country

16.5.2.         By Delivery

16.5.3.         By Deployment

16.5.4.         By Model

16.5.5.         By Focus

16.5.6.         By Application

17.  Market Structure Analysis

17.1.   Market Analysis by Tier of Companies (Adaptive Learning)

17.2.   Market Concentration

17.3.   Market Dashboard

17.4.   Key Player Heat Map Analysis

18.  Competition Analysis

18.1.   Competition Benchmarking

18.2.   Competition Deep Dive

18.2.1.         McGraw Hill Education Overview Product Portfolio Regional Revenue Segmental Revenue Breakup Recent Development SWOT analysis

18.2.2.         Pearson PLC

18.2.3.         Curriculum Associates Inc.

18.2.4.         John Wiley & Sons Inc.

18.2.5.         Istation

18.2.6.         Area9 Milestones

18.2.7.         ScootPad Corporation

18.2.8.         Cogbooks India Private Limited

18.2.9.         VitalSource

18.2.10.     Dreambox Learning

18.2.11.     Follett Corporation

18.2.12.   Realizeit

18.2.13.   Other Key Players

19.     Appendix

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Personalize this Research

  • Market Size and Share from 2016 - 2027
  • Expected Market Growth Until 2027
  • COVID-19 Impact assessment on the market
  • Market Dynamics and Impact Analysis
  • Segment and region that will drive or lead the market growth and why
  • Industry activity comprising Mergers, Acquisitions, Expansion, etc.
  • Comprehensive Mapping of the Competitive Landscape
  • In-depth analysis of key sustainability strategies adopted by market players
  • Global and regional market trends – Current and Future
  • Value Chain Analysis
  • Porters Five Forces Analysis
  • Historical and Current Product Pricing
  • Country Cross-Segment Analysis
  • Company Profiling
  • Player Comparison Matrix

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